Every feature, built for one job: close more deals
A deep dive into what Closely does for your agency, day and night.
24/7 WhatsApp Coverage
Buyers don't browse listings on a 9-to-5 schedule. They message at 9pm after work, on Sunday after church, during the holidays. Closely is your front desk that never closes — every inquiry gets a useful answer in seconds, whatever the hour.
Use case: An agency in Tema gets 40% of its inquiries after 6pm. Before Closely, those waited until morning. Now they're answered, qualified, and waiting in the dashboard at sunrise.
Sunday, 11:42 PM
Answered in 6 seconds
Smart Lead Qualification
Not every "how much?" is a buyer. Closely scores every conversation 0–100 based on purchase intent — budget mentions, viewing requests, urgency signals. Your agents spend their time on the leads who are actually ready.
Use case: A lead who says 'my budget is 800k and I want to move in next month' scores 90+. A 'just looking' scores under 20. Your team sees the difference at a glance.
Ready to buy
Interested
Browsing
Instant Listing Replies
Closely answers from your property database — and only your property database. Prices, availability, bedrooms, payment terms: all pulled live from the listings you maintain. Update a price once and the AI is current everywhere, instantly.
Use case: You mark the East Legon house as unavailable at 2pm. At 2:01pm, the AI tells the next asker it's gone and suggests two similar options.
3-Bed House · East Legon
GH₵850,000 · Available · 30% deposit plan
↓ becomes ↓
Hot Lead Alerts
When a lead's intent score crosses your threshold, Closely escalates: the conversation is flagged, it appears in your hot leads panel, and — if you switch it on — you get a WhatsApp ping on your personal number. Strike while the buyer is still excited.
Use case: A buyer asks 'when can I view?' at 8pm. By 8:01pm the owner has a WhatsApp alert and books the viewing before breakfast.
🔥 Hot lead alert
Kofi A. just hit intent score 94 — asked to view the Tema duplex this weekend.
Open conversationFull Conversation Visibility
Every exchange — AI or human — is stored and searchable in your dashboard. Review what the AI said, see how leads respond, and take over any conversation with one click. The AI pauses instantly when you do.
Use case: A negotiation gets delicate. The agent hits Take Over, handles it personally, then releases back to the AI for the routine follow-ups.
Agent took over
Multi-Agent Dashboard
On Growth and Agency plans, your whole team shares one inbox. Invite up to 5 agents (unlimited on Agency), assign roles, and keep every lead visible to everyone who needs it — no more 'whose WhatsApp was that on?'
Use case: The owner watches analytics while three agents work the inbox. Everyone sees the same conversations, scores, and notes.